Wanna see the one little ole email that generated $100,000 in revenue for my fitness and mind body business ?

Thought so.
The best part… Clicking send to your clients won’t cost you a dime {but could bring you some serious profits}

Podcast Episode 173: The Talent Remedy {Part Two}: How I’ve Built An Amazing Team All While Seeking Out Talent Among My Friends, Clients and Random Strangers

When I tell people that some of my top team members never sold a thing before working with me, I’m often met with a look of bewilderment.

I’ll admit, my method rails against what we’ve typically been trained to think is the way hiring “should” work…

Create a job description, post it in and on every outlet people in your area look at, put a “Now Hiring” sign out front and cross your fingers that the right fit will apply.

When you see it spelled out like that, it sounds like betting all your money on red, doesn’t it?

In episode #167, which is Part 1 of me walking you through the Talent Remedy process, I discuss my non-traditional approach to hiring that’s focused on mining my network for the best fit rather than casting my net as far as I can throw it.

If you haven’t listened to that episode yet, I recommend giving it a listen first, then coming back to this episode.

Once you’ve done that, you’ll see this episode is the next step in taking those people you select (in addition to others you may find through a more traditional job posting) and putting them through your tailored process for hiring and setting them up for success on your team.

Trust me, I call it the “Talent Remedy” for a reason, it’s because you’ll never bring new team members on the same way again, and most importantly, this process also means less employee turnover and repeat hiring in your future.

In this episode you’ll learn:

  • How to develop a hiring process {and how to read through more than just a resume!}
  • Ways to deal with “cold traffic” hiring
  • Why I decided to hire someone with no certifications or experience…
  • How I was able to protect myself while paying to certify my inexperienced new hires
  • Why I empower my managers and why I reward for referrals!

With grit + gratitude,

Lisé

Podcast Episode 172: Meet Adriene Mishler, YouTube’s Leading Yoga Influencer
Adrienne Mishler Headshot

I met Adriene Mishler at a hotel somewhere in the middle of the U.S., just after 9 in the evening, one dark, cold night.  

To say I was frustrated would be an understatement.  

A month or so of injury recovery had left my limber body, well, anything, but limber and as I segwayed my practice into my headstand, my body felt more than a little lost {and my mind felt like all it needed was some serious, intensive, back to the basics yoga teacher training}.  

So, I did what all modern day girl’s in my situation would do…

I You-Tubed a solution.  

Suffice it to say the first few videos I watched weren’t what I had in mind, but on the fourth video, there was Adriene, thoughtfully and intelligently guiding me back into my steady headstand, while taking the time to walk me through each iteration of the pose.  

Since then, I’ve followed as she’s amassed a multi-million person following, bringing the highest quality of instruction to the masses and furthering the spread of yoga’s reach around the world.  

Join us today as we share:

  • Adriene’s amazing journey – and how it all started on YouTube!
  • Her advice on how to find what feels good to you…
  • Why travelling to do workshops is such a big part of her business
  • How they decided on the audience they wanted to target with videos
  • The moment she says she knew the business was really “taking off”
  • Ways the YouTube business has evolved into so much {and her future vision}
  • Why Adriene is committed to still learning and prioritizing her community
    {even as the numbers grow}!

LINKS:

With grit + gratitude,

Lisé

Podcast Episode 171: The Four Components That Allow For Digital Studio Success

In today’s day and age, most of us know the basics of what our digital presence needs to look like…

Website… Check.

Facebook Page… Check.

Email Account… Check.  

Google Analytics… Well, okay, this one may not be checked.  

If these are the basics, how do we take them from good to great…

From resting in the world wide web to actually converting clients for us.

Today, Nikki Bigler, our Digital Marketing Director, and I, are demystifying your digital musts and making sure you’re laying out your best digital foot forward.

In Today’s Episode You’ll Learn:

  • Why you absolutely need to know who you are when it comes to website optimization!
  • The reason you shouldn’t spend a fortune on your site when first starting your business
  • What are the basics you need on your website when first starting out
  • Why evoking emotion in your demographic is so important when it comes to your website
  • Let the data tell the story of what works {and what doesn’t}
  • What type of content should be on your website…
  • Email software suggestions and more!

Links Mentioned:

Upwork

SquareSpace

WordPress

HeatMap

Showit

Fiverr

Constant Contact

MailChimp

AWeber

Drip

ClickFunnels

LeadPages

InfusionSoft

Ontraport

With grit + gratitude,

Lisé

Podcast Episode 170: Meet Olivia McNutt, Co-Director of Stretch Therapy Who’s Helping to Lead a Stretch Movement Globally

Creating a groundswell of attention and propelling enough momentum behind an idea to turn it into a true “movement” is no easy feat.

Organizations, causes, and the like attempt to do it all the time and often fall short.  

Some achieve it on a local scale, others nationally…

Neither case is easy.

With factors like the viability of the market, the current consumer environment, and psychology of the crowd all at play, there’s a particular element of making a movement where it’s almost as if the stars need to align. And that doesn’t even factor in messaging and grassroots and digital marketing, which obviously play a pivotal in how far and fast a movement spreads.  

So, when I see a movement modality or paradigm gaining “movement level status,” you better believe my interest is piqued. Add on top of that this movement is gaining momentum on a global scale, and well, I just have to experience it for myself…

Such is the case with Stretch Therapy, a movement modality that’s redefining the art of stretching around the globe and one of the most formative bodywork modalities that I’ve done in my life.

I had the pleasure of taking a Stretch Therapy workshop about seven years ago, and to call it life-changing would be an understatement.

In today’s episode of Ready. Aim. Empire. I’m finally getting the chance to dig into the behind-the-scenes with Olivia McNutt, the Co-Director of Stretch Therapy who has played an integral role in the brand’s global growth.

Even if the boundaries of your wildest dreams stretch solely within the confines of your zip code, you won’t want to miss Olivia’s golden nuggets of wisdom in this episode as they can be applied to businesses of every size and scale.

In this episode you’ll learn:

  • All about stretch therapy and the goals of this comprehensive system
  • How it was started {and became a huge trend in the process}!
  • How they got the necessary feedback to develop other programs
  • How the markets differ in various countries
  • Marketing strategies for online business
  • The highs {and lows} of offering teacher training
  • Why niching down is often the best strategy for a studio

With grit + gratitude,

Lisé