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Podcast Episode 164: Meet Coral Brown, A Yoga Teacher and Renowned Teacher Trainer, Who’s Coupling Mental Health, Psychology and the Chakras Into Some of the Most Powerful Student {and Teacher} Breakthroughs, I’ve Ever Seen

When your mother is a therapist, you view mental health in a very different way.  

After all, thanks to my mother, I not only experienced completely stigma free therapy, I was her guinea pig as EMDR and neuro-bio-feedback were considered as additions to her repertoire, the advanced copy reader of numerous books that she was considering for her clients, and, well, a constant mind to be explored {thanks Mom for not terrifying all my boyfriends}.  

But, psychology and fitness, outside of sports psychologists, isn’t something I saw being explored on a day to day basis, until I met Coral Brown

Coral Brown Headshot

You may have known Coral as a renowned teacher trainer over the last ten years or from her cover on Yoga Journal or just because she’s well, her…

But, today, we’re going to dig deep into a niche that Coral is leading the yoga world in… the combination of yoga, psychology, the chakras, and the breakthroughs {and breakdowns} our clients experience as they transform, externally and internally.

In this episode you’ll learn:

  • What the special link is between mental health and yoga
  • How Coral developed a therapy-based modality approach to mental health
  • Your personal myth – what is true and what is not?
  • Her advice when it comes to teacher training
  • Why yoga is not a religion
  • How Coral incorporates storytelling into her teacher training/practices {and why she does this}

With grit + gratitude,

Lisé

Podcast Episode 163: Time to sell your studio? Here’s What You Need To Know {Part One}

This is a 2 part series because, well, selling isn’t a minor prospect. Today, I’ll be covering some generalities and in next week’s episode, we’ll leap into the nitty-gritty numbers that will show you what you need to do to sell.  

1. Selling your studio is not a short term process. Our final businesses did not in fact sell for nearly 2 years. During that time, we kept growing and put infrastructure in place to support the sale.

    • What happens if selling immediately needs to happen?
    • Is there a team member you can put into place that will hold the ship tight?

2. Infrastructure and Systems will Sell Your Studio.

    • Organization Chart
      1. Who does what?
      2. How well do they do it?
      3. Is everyone clear on responsibilities?
      4. Where are you single threaded?
    • Standard Operating Procedures
      1. Sales
      2. Marketing
      3. Communication
    • Metrics — Areas of Growth Potential
      1. Attrition/Retention
      2. Lifetime Customer Value
      3. ACMV

3. The more turn-key your team, the more likely your studio is to sell and sell quickly.

    • While you’ll be able to remove the cost of your management, most people will want to be able to walk into a business that can operate without them at the helm.  

4. Regardless of what you may think, your equipment, and at times your methodology, matter very little in comparison to profits.  

    • So oftentimes, when an owner wants me to value their business they tell me about their investment…
      1. Real Estate
      2. Equipment
      3. Methodology
      4. But, these don’t sell a business. Profits do. If you are strongly profitable with a methodology that has the potential for further growth and you are selling the methodology as well, you will see additional value.  

Listen in to today’s episode and you’ll learn:

  • How I realized the business model I had wasn’t going to work for me going
    forward
  • The biggest lessons I learned over the two years it took to sell my businesses
  • What you need to consider before you even decide to put your business up
    for sale
  • What to do if you want to sell it immediately!
  • The three areas you need to focus on if you want to entice a buyer {and
    strategies for each}

LINKS:
https://app.asana.com/

With grit + gratitude,

Lisé

Podcast Episode 162: Meet Taty Castro, Who’s Transforming the Ways Studios View Retail, All While Producing {Dare I Say It} The Greatest Leggings of All Time
Tatyane Castro Photo

I met Taty Castro’s leggings before I met Taty {and needless to say it was an impressive first hello}.

As we began our rebrand, our amazing partner-in-crime Sarah, pulled them out for one of our shoots and everyone stopped in their tracks.  

It wasn’t just the patterns {which were off the charts some of the best I’d seen}, it was the fit, the quality of the materials and just the sheer way they made everyone’s bootys’ look absolutely amazing {which isn’t always easy given we were looking at more than a few models}.  

Sarah, was kind enough to give me an intro to Taty, whose brands have been seen {and even white-labeled} in the best-known cycling, fitness, and yoga studio chains in the world.  

What makes Taty extraordinary isn’t just the fact that she has a GREAT product.  

It’s her ability to work with studio owners to design a buying plan based on their unique brand, their client’s desires {and buying patterns} and budgets of all sizes. Her marketing and business acumen lends itself to creating true profit centers within studios across the country and around the world and she’s been kind enough to let us into her world…

In today’s episode you’ll learn:

  • What Taty considers the most loving thing she ever did for herself
  • Why not having previous experience in the fashion industry was a blessing
    for her
  • You don’t need to have a lot of resources starting out – but you will need to
    do this…
  • Her thoughts on trying to be perfect and comparing yourself to others
  • The difficult decision she had to make as she was building her brand (and
    how it brought her business to 7-figures a year)
  • Common mistakes that she sees studio owners making when it comes to
    ordering product
  • Why she is competing on quality, not price!

With grit + gratitude,

Lisé

Podcast Episode 161: These Are Your 3 BIGGEST Competitors {and this is exactly what you need to do to stand your ground against them}

You have competition.  

This is likely not shocking {or if it is, you and I need to have a little chat}.  

But, who your real competition is, likely looks far different than the devilish client stealers down the street you’ve been staring daggers.  

In fact, as we began surveying hundreds of our studio owner’s clients over the last year, I was personally in for the shock of my life. The real competition, well, it was nothing like what I’d bet on.  

So without further adieu, let’s take a look at the three biggest competitors you likely have {and thank all those clients for spilling the beans so we could actually create some major systems to combat them}.  

In this episode you’ll learn:

  • An early experience in business I had that put a fear of competition in my mind
  • How we became “competition killers!”
  • Ways you can differentiate your business from the online competition
  • The role accountability and community will play in the decision-making process of your customers
  • The two major types of buyers that exist (and why you’ll want to stay out of “the middle” when it comes to pricing!
  • How to overcome price objections and which clients to focus on
  • The one metric that you need to start tracking now

LINKS:

Planet Money Podcast Episode 

“Here’s what it takes to be a ClassPass superuser”

With grit + gratitude, 

Lisé