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Podcast Episode 194: Meet Kathryn Morgan, the former New York City Ballet Dancer Whose Trainings and Tutorials are Bringing the Highest Level Teaching into Living Rooms Around the World

Screen Shot 2018-02-21 at 1.11.11 PMI’ve chatted with other well-known Youtubers in the wellness world before, but when my clients who are Pilates studio owners repeatedly brought up Kathryn Morgan, I was surprised to see Kathryn isn’t involved in Pilates at all.

Rather, she’s a former New York City Ballet dancer who has repaved her career path in the virtual world after a devastating autoimmune disease diagnosis took her from the stage at the age of 21.

Even though she’s not a Pilates instructor, many of my clients who work with young dancers have found Kathryn’s training and tutorials to be their go-to resource for helping their clients receive thorough, knowledgeable and expert advice that ensures their safety in how they’re moving and stretching their bodies.

She shares these trainings and tutorials as well as her expert knowledge on her wildly successful YouTube channel as well as podcasts and columns that also have worldwide audiences.

Oh, and she recently founded her first scholarship foundation, too.

All that to say, she’s become a virtual sensation and has now made the screen her stage by applying the drive, discipline, and tenacity that she developed throughout her ballet career to her new career journey, and there’s quite a bit we can learn from her…

In this episode you’ll discover:

  • How Kathryn’s successful online venture initially started as a hobby but turned into a powerful vehicle for relevance and storytelling
  • Who to think of when creating content (often it’s someone who is several steps behind you)
  • How creating content through Youtube has opened the floodgates for other opportunities
  • Developing your voice as an expert based on your experience
  • How developing influence online can allow you to create a more significant impact on your mission and vision

With grit & gratitude,

Lisé

Podcast Episode 193: Ready to Open Your Studio on the Right Foot? Pre-Sale Strategies to Open Profitable {And Enjoy the Process} – Part 2

We’ve got our goals outlined, budget mapped, and we’ve checked in with our state regarding pre-sale regulations, and now it’s time to do the exciting part… drumming up interest and generating leads!

( If you haven’t done those steps I mentioned above, be sure to go over and listen to Ready. Aim. Empire. Episode #191, which is Part 1 of the “Pre-Sale Strategies to Open Profitable” series, first.)

Now notice I didn’t say “it’s time to sell!”

Nope, we’re not quite there yet. Sure, you’re going to have the opportunity available for someone to buy before your doors officially open for business, and you might make some sales prior to opening, but that’s not the true goal of pre-sales.

The goal is to have a list of leads ready and waiting who know…

  • What you offer and where you’ll be located
  • When you’re opening
  • And what they can expect as one of the first members of your studio

So, now that you know that pre-sales aren’t all about the sales (not yet, anyhow), let’s dive into Part 2 of my team’s power duo, Myken and Nikki’s Pre-Sale Strategies for Opening Profitable {And Enjoying the Process}.

In this episode you’ll learn:

  • Why list-building is a crucial activity
  • Where you need to be actively present (both online and off) to begin building relationships with potential members
  • How to create a sense of urgency to get people to visit on opening day and join your studio before you officially open
  • How you can begin gathering referrals from the get-go (and be sure to give Episode #43 – Referrals Done Right a listen)
  • What materials you need to  have for your pre-sale events and to prep for your grand studio opening

With grit + gratitude,

Lisé

Podcast Episode 192: Meet Cara Reeser, a Pilates Educator Who’s Building Her Students into Experts One Teacher Training at a Time

“Expert” is one of those business buzzwords that’s often attached to anyone who is well-known in any given industry, which begs the question…

What is the real definition of an expert?

Personally, I think it’s someone who has personal, not just professional experience with a subject matter. Someone who has trained and learned extensively, not necessarily on everything there is to know about a topic, but one or a few of facets on that topic so well that they command attention in that area. And someone who takes that deep knowledge and shares it with others.

Tall order, right?

Well, today’s guest, Cara Reeser, fits the definition to a tee.

I’ve had countless Ready. Aim. Empire. listeners, as well as members of my team, ask to hear from Cara because she has touched the lives of so many instructors around the world, so today I’m thrilled to be able to sit with her and dive deep into the idea of expertise and everything that surrounds it.

In case you don’t know Cara, she’s a second-generation Pilates instructor and lineage carrier of  Kathy Grant’s work and owner of Pilates Aligned, Inc. in Denver, Colorado. She’s also the lead teacher, and director of a post-graduate training program called The Heritage Training® as well as the co-owner and co-educator for Movement Science Made Simple™, a continuing education platform that works to advance the knowledge of functional movement and motor learning for Pilates teachers.

If you’re a Pilates instructor, this is obviously a must-listen episode, but truly, any studio owner in any paradigm serving any market can glean incredible insights from Cara’s philosophies as a world-class professional and expert in her body of work.

In this episode you’ll learn:

  • What continuing education, specialization and developing your expertise looks like in today’s day in age as a studio owner, trainer, and teacher.
  • How understanding the complexity of Pilates protocols and teaching them from a foundational level allows your students to achieve greater success.
  • The value of “serving small” when all you crave is growth.
  • Why you need to develop a class schedule uniquely catered to your specific audience.  
  • The power of a strong provider network and referral system.

With grit + gratitude,

Lisé

Podcast Episode 191: Ready to open your studio on the right foot? Here’s the Pre-Sale Strategies to Open Profitable {While Actually Enjoying the Process}

You’ve signed the dotted line and have your keys in hand… you’re officially a studio owner, darlin’!

Whether it’s your first studio or your seventh, opening a new space and establishing a brand new class schedule, community, and clientele can feel, well, overwhelming, and that’s putting it mildly.

However, through the years of opening new studios that varied widely in market, location, and paradigm, I found that there was always one common factor that ensured profitability from the get-go…

Solid pre-sale strategies.

We all dream of being able to simply throw open our studio doors and put a “now open” sign out front, then see the revenue roll in, but I don’t have to tell you that’s a pipe dream.

But being profitable from the start?

That’s not unrealistic in the slightest.

In fact, a substantial number of pre-sales not only sets the stage for long-term sustainability for your studio but also opens the door to opportunities that will benefit your studio on the shorter-term.

For this episode, my operations guru, Myken, and digital marketing extraordinaire, Nikki, are teaming up to bring you a 3-part series on how to open your studio with sales in the books (and save you a ton of sleepless nights in the process).

In this episode you’ll learn:

  • What your top four pre-sale objectives should be so you can stay focused amidst the chaos of prepping your studio to open
  • How to gain practice in selling memberships and begin taking potential clients through your sales funnel
  • The key things you need in place to start pre-selling memberships (it’s fewer logistics than you think!)
  • Legalities you’ll want to check in on and keep in mind to make sure you’re filling your books by the book!

With grit + gratitude,

Lisé