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Hint: You have to make sure every profit opportunity is optimized.
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Podcast Episode 254: Finding Your Focus and Building Systems That Set You Free with Jacob Andreae

Anyone who’s ever had a goal or a dream knows that although the recipes for success vary from person to person, focus is undeniably an ingredient that everyone needs to possess to reach the proverbial finish line.

Yet, focus is often one of the toughest ingredients come by as you navigate your way through all the questions that inevitably come with building a business.

Questions like…

Who do I want to serve?

How can I best help them?

What is my gift to share?

Why this? Why now?

Screen Shot 2018-09-19 at 4.02.11 PMBut with laser-focus, all the answers become crystal clear, and so does the path for how you’ll achieve your next level of success.

No one knows this concept better than my guest on today’s episode, Jacob Andreae.

His recipe for success is undoubtedly a unique one with forays in education (not fitness education… classroom education) and psychology, but once he found his focus that zeroed in and pinpointed his ideal audience and exactly what it is they wanted from him, well, in a word, he’s become unstoppable.

Now with a booming boot camp and personal training business based around his signature 10 in 10 Challenge, Jacob has the freedom to not just truly enjoy his work and make an impact for his clients, but take ample time off to enjoy his life and family, and focus on the next phase of building his empire (the world of digital programs).

Empires are built with a foundation of focus, Jacob’s story will show you how to find it.

In this episode you’ll learn:

  • How Jacob got started his journey in fitness and business, his transition out of a teaching career, and why it’s never too late to pursue a different passion
  • The way he incorporates goal-based challenges to get results like no one else for his clients
  • What he’s realized about his clients’ motivation through intense audience listening and how he’s seen his clientele change over time
  • The significant role of practice and repetition in building systems and a successful business
  • Why you need to not only love what you do but also how you’re doing it (and realize that you’re building your business for your clients, not just for you)
  • What to focus on if you want to build a successful company, and the impact The Client Cure has made in Jacob’s success as he grows his dream business
  • The pros and cons of an “in person” business versus an online model

Resources Mentioned in This Episode:



Podcast Episode 253: The 10 Biggest Mistakes I Made Growing My Business {and How to Avoid Them} – Part 3

We’ve made it!

We’re finally at Part 3 of my Biggest Mistakes I Made Growing My Business {and How to Avoid Them} series and these top three are doozies (there’s something I love about saving the best…or in this case, maybe worst, for last…you’ll have to listen to find out!).

If you haven’t listened to Part 1 and Part 2 yet, head back to Episode 249 and Episode 251 to get everything leading up to these final lessons on how to swerve past roadblocks that are keeping you from achieving that vision of success you have for yourself and your studio.

Now, I’ll admit, we talk a lot about business here on Ready. Aim. Empire., and some of what you’ll hear in this episode does dive into the business side of mistakes to avoid (like what in the world a KPI is), but on the other side of that business info is some honest-to-goodness soul talk.

Whether it’s trusting others, trusting yourself, dealing with navigating business decisions that call into question your values…

You’ll find that some of the most potentially destructive mistakes and biggest problems begin within.

Thankfully, you can solve them from within as well, and it’s never too late to start.

In this episode you’ll learn:

  • The influence my mother had on me as an entrepreneur, and a lesson she taught me that I have never forgotten
  • How I relinquished control and learned to genuinely start to trust people and create the team needed for building an empire
  • What KPIs and metrics are {and why you need to know them}
  • The ways I maintain a positive mindset momentum, even in the face of significant health challenges

With grit and gratitude,


Podcast Episode 252: Meet Valerie Moselle and Learn How Luma Yoga is Shifting the Landscape in Santa Cruz

Raise your hand if you’ve ever said or thought something along the lines of…

“I detest sales.”

“Selling is icky.”

“I did not start this business to be a salesperson.”

Yes, as you’re reading this, raise your hand, even if it feels silly. Trust me, you’re not silly, and you’re most definitely not alone because I am right there with you.

You might be shocked to learn that I am Horrible (capital H) at sales. That is, traditional sales.

I thrive with growing relationships, creating offerings that I know and genuinely want to benefit the lives of my clients, and helping them choose the best fit for them, even if that means I’m not their best fit.

That’s the kind of sales I’m good at.

Selling from that place feels good, and guess what? It makes selling not feel icky and transforms your business from one that’s merely surviving to thriving.Screen Shot 2018-09-12 at 12.33.13 PM

This is a concept that my guest, Valerie Moselle, owner of Luma Yoga, keenly understands as
she’s worked to not only build something that filled a gap in her marketplace and ignited her passion (a yoga studio that caters to people of all ages, especially families), but build it in a way that’s financially sustainable and allows her to be able to provide well for her family and team, and thus, her community.

If you’ve ever felt the yearning to be of greater service while also building a more abundant life, this conversation is one I know you’ll resonate with and might just be the truth you need to hear to finally flip the switch on sales.

In this episode you’ll learn:

  • How Valerie has transformed her business and systems allowing her to take leave for four weeks {and not have it suffer}
  • The unique ways you can make your business work with multiple business partners
  • How she developed their systems and processes and went from “reactive” to “active” mode
  • What charging people correctly, not discounting, and shifting to a membership model allowed her business to do {and what the process looked like}
  • How Valerie has completely transformed her business by changing the conversation with her customers

Connect with Valerie and Luma Yoga on Facebook and Instagram.

With grit and gratitude,


Podcast Episode 251: The 10 Biggest Mistakes I’ve Made Growing My Businesses {and How to Avoid Them} – Part 2

I’m a runner. No, not just the pavement-hitting kind, I’m a dreamer who when she has a new spark or stroke of brilliance, I run with it.

While this ability to harness an idea and take action on it fast is a gift in many ways, boy does it teach you a lot of lessons by virtue of hindsight being 20/20.

And it didn’t take long into my entrepreneurial journey to discover that crystal clear vision after-the-fact applies not just to life, but business, too.

But just like in life, we must look at our mistakes through the lens of lessons learned so that we can pivot and progress ever closer toward our visions of success for our businesses.

In episode 249, I kicked off this series of my biggest business mistakes with a few of my bumps in the legal and property realm of studio ownership, and now in Part 2, I’m diving into my few biggest mistakes around building a team.

Without a shadow of a doubt, I can say I couldn’t have grown the companies I had {and have} or achieved the freedom I desired without the teams I’ve built.

Over the last decade I’ve hired well over 100 people, but of course, that experience didn’t come without its own lessons learned from the rearview, which I’m sharing with you in today’s episode so you can sidestep my bumps in the road and hopefully have a smoother journey to success.

In this episode you’ll learn:

  • Why you need to stop “DIY’ing” and hire smart to take catapult you to a place of growth
  • Getting clear on defining the roles within your business and finding the right time to hire
  • How to be direct about the expectations you have for your team and how to address struggles with your employees to preserve and strengthen relationships
  • Understanding your role as a leader within your business and why you should never stop seeking out mentors to help boost your leadership skills
  • The importance of reaching out for help and why it’s mandatory for your success

Resources mentioned in this episode:

With Grit + Gratitude,