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Podcast Episode 170: Meet Olivia McNutt, Co-Director of Stretch Therapy Who’s Helping to Lead a Stretch Movement Globally

Creating a groundswell of attention and propelling enough momentum behind an idea to turn it into a true “movement” is no easy feat.

Organizations, causes, and the like attempt to do it all the time and often fall short.  

Some achieve it on a local scale, others nationally…

Neither case is easy.

With factors like the viability of the market, the current consumer environment, and psychology of the crowd all at play, there’s a particular element of making a movement where it’s almost as if the stars need to align. And that doesn’t even factor in messaging and grassroots and digital marketing, which obviously play a pivotal in how far and fast a movement spreads.  

So, when I see a movement modality or paradigm gaining “movement level status,” you better believe my interest is piqued. Add on top of that this movement is gaining momentum on a global scale, and well, I just have to experience it for myself…

Such is the case with Stretch Therapy, a movement modality that’s redefining the art of stretching around the globe and one of the most formative bodywork modalities that I’ve done in my life.

I had the pleasure of taking a Stretch Therapy workshop about seven years ago, and to call it life-changing would be an understatement.

In today’s episode of Ready. Aim. Empire. I’m finally getting the chance to dig into the behind-the-scenes with Olivia McNutt, the Co-Director of Stretch Therapy who has played an integral role in the brand’s global growth.

Even if the boundaries of your wildest dreams stretch solely within the confines of your zip code, you won’t want to miss Olivia’s golden nuggets of wisdom in this episode as they can be applied to businesses of every size and scale.

In this episode you’ll learn:

  • All about stretch therapy and the goals of this comprehensive system
  • How it was started {and became a huge trend in the process}!
  • How they got the necessary feedback to develop other programs
  • How the markets differ in various countries
  • Marketing strategies for online business
  • The highs {and lows} of offering teacher training
  • Why niching down is often the best strategy for a studio

With grit + gratitude,

Lisé

Podcast Episode 169: Creating a New Year’s Promotional Extravaganza with Myken

So, you’re clamoring for January sales, but you’re also not looking forward to feeling like you’re screaming “New Year, New You!” into the void of endless fitness and mind-body promotions.  

Sound about right?

If so, today’s episode of Ready. Aim. Empire. is for you.

Listen, I get being excited about January. Even with the onslaught of competition, you know you’re going to make sales. That reassurance feels good, but let me warn ya, January isn’t a security blanket, and treating it as such can mean problems for your studio that span the remainder of the year…

Yikes!

However, if you head into January with rock-solid goals, a strong marketing message, and execution plan, you’ll not only love the impact it has on your January, but also the rest of the year (including the slower months)!

In this episode, I’m discussing anything and everything you need to know about setting yourself for promotional success during the New Year’s season along with the months to follow with my operations guru and coach, Myken.

Together, we’ll help you figure out what steps you need to take now to prepare for a New Year’s sales extravaganza as well as how you can continue the momentum through the first quarter.

Trust me, when you know how to harness the magic of this naturally energized time of year, you can take one month’s worth of effort and turn it into massive long-term results that shape the course of your studio’s path to success.

Let’s start your New Year off with a bang, shall we?!

In this episode you’ll learn:

  • How to stand out from a marketing perspective in the new year
  • Why setting yourself up for January will impact the rest of your year (including the slower months)
  • Why you need to stay sales-focused during the entire first quarter!
  • The importance of tracking and support staff to help identify where the money is coming from
  • Ways to utilize outreach chains in the community
  • Why systems are the key to your studio success and the importance of the follow-up process

With grit + gratitude,

Lisé

Podcast Episode 168: A Very Happy Thanksgiving To You

It’s Thanksgiving, so I’ve kept this short and sweet, but let me share a hope and dream I wish for you all on this very special day…

May every sunrise hold more promise,

and every sunset hold more peace.

– Umair Siddiqui

In this episode you’ll learn:

  • What I’m truly thankful for!
  • The original goal of this podcast, and the plan going forward
  • My special message to friends in the US (and abroad) this Thanksgiving!

With grit + gratitude,

Lisé

Podcast Episode 167: The Talent Remedy- How I’ve Built An Amazing Team All While Seeking Out Talent Among My My Friends, Clients, and Random Strangers

One thing about mamas… they’re (almost) always right.

Mine has always said that the best lessons come from our mistakes, our rough patches, and being stuck between a rock and a hard place.

And, when it came to hiring for my first businesses… well, you guessed it, mama was right.

If you’ve ever been (or are currently) dealing with employee issues, I know how hiring can take a toll.

You worry about whether the investment you’ll make in this team member will pay off.

You lose sleep thinking about all the ways you could’ve handled something better and changed an outcome.

Your stomach knots up knowing you have to have one of those hard conversations where someone will inevitably leave angry or upset.

But out of all those experiences, I’ve been thankful to learn the key to hiring true talent.

I’m talking about people who will apply their strengths to the job at hand, those you can see fitting into the vision you have for your business, and truly take ownership of their role in your company.

These are people who are going to give you a return on your time, value, and monetary investment and who will stick with you for the long-haul.

Doesn’t that sound like a dream?

Trust me, it can be a reality when you use the hiring process I’ve built out of those lackluster, and yes, sometimes tear-filled experiences.

If there’s any experience you want to skip learning a lesson from first-hand… let this be it!

In this episode you’ll learn:

  • How my hiring process has developed out of “bad” hire experiences
  • What is a “talent database”?
  • Core personality characteristics can’t be taught!
  • Why it is important to identify the personality of your team and find characteristics in potential new hires to fit your vision
  • How the life experiences of my potential hires can be an asset to their role in the company

With grit + gratitude,

Lisé