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Podcast Episode 152: Meet Alyssa Snow, Founder of MindBodySoul Yoga, Who Has Doubled Her Revenue Through Stepping Back, Systemizing, and Focusing on Self-Care

I’ve always believed that for someone to take the leap to open their first business, they’ve gotta be a little nutty.

You might think you know what you’re getting yourself into before you start, but that’s just the thing…

You’ll never truly know if it’s all going to pan out according to your vision until you kick your fears and “what ifs” to the curb and start.

Until then, it’s all speculation.

In some cases taking that leap takes three years, for others, like Alyssa, it only took 30 days.

Yep, she saw a need, specifically one for a community that offered yoga alongside other healing techniques such as acupuncture, reiki, and massage, and when the opportunity presented itself her “entrepreneur optimism disease” was born!

However, just because a quick start and rather fearless/optimistic leap can be a blessing, that doesn’t mean it’s all going to be smooth sailing…

Remember how I mentioned it’s all speculation ’til you’re in it?

Well, Alyssa quickly realized her pattern of “control the situation, make things happen,” wasn’t going to fly for long…

After expanding her studio for the first time, she landed herself in a spot where her business was eating up money like Pac Man, she wasn’t paying herself, and she taught 14+ classes a week while also trying to juggle mamahood and being a wife.

Before you know it, all joy had left the building, and she was left with the realization that the only thing she could control was her own unfolding…

So, she prioritized her own self-care and managed the manifestation of her own stress, and then she set up systems and got streamlined.

Fast forward from 2016 to 2017 and those steps are what allowed Alyssa not only to double her revenue while dramatically scaling back but also learn how to function and lead her business from a place of pleasure rather than pressure.

And you can have that for yourself, too.

Take a listen as Alyssa and I talk about:

  • Her transition from a successful corporate career in finance to starting a yoga studio
  • The all-too-common issue of scarcity in the yoga industry
  • Relinquishing control and prioritizing self-care for better leadership
  • Building systems to create a proactive business rather than a reactionary one

With grit + gratitude,

Lisé

Podcast Episode 151: Tired of Struggling Today? Here’s the shifts your business needs to make to thrive tomorrow.

I’m a girl who likes a good transformation story.  

For years I would binge watch “What Not To Wear” solely for the moment that someone walked out of that door looking like a 180 degree version of themselves {or let’s be honest, totally unrecognizable}, see themselves, in the mirror and start to cry.

What I didn’t love so much?

The wardrobe overhaul.

You know, the moment when the racks of clothes would be wheeled out, alongside black garbage bins, and the purging began.  

That made me cringe in literal pain.  

Out went memories, habits, comforts, even self beliefs. Shedding a wardrobe is like shedding a second skin that feels like you, only to be replaced with something that for the time being may be a little uncomfortable.  

It’s always felt the same when I made major changes in my business.  

The hardest part wasn’t the systems itself {in fact that was downright easy to implement}.

It was letting go of the beliefs, mindsets, and oh so comfortable pathways I had found myself holding onto.  

That was what hurt.  

I know some of my mindsets {in fact several of them are listed below}, but I wondered if there weren’t even more common threads. So I polled a group of clients and asked them to share the hardest mindsets they had to break to move forward and truly change their business.  

The results… well, I know I’m not alone.  

  1. “Don’t shy away from targeting a very specific client and offering services specifically to them.” – Ashley Liberty
  2. “I had to be okay losing customers and trusting that I would attract the right ones. And I did!” – Alyssa Snow
  3. “I had to let go of the fear that I was losing clients to “cheaper” studios.” – Mary Ellen Goodsir
  4. “Pricing myself higher didn’t have to eliminate a demographic that struggled financially to afford me.” – Me, Myself, and I
  5. “I decided to stop worrying about whether or not my current clients would like my new higher prices {guess what they didn’t bat an eye}.” – Freda Nunn
  6. “My aha moment and break through came when I realized that I’m so tired of struggling. I decided that if I want to be successful in business I’ve got to dive in and give it my all today. No more waiting until tomorrow.” More people than I can count.  

In this episode you’ll learn:

  • How mindset can make or break your startup business!
  • Why not to shy away from specific client base – and instead offer a specific solution for them
  • Why great marketing should either repel or attract…
  • If you are willing to niche down, that is the simplest, easiest way to build a business
  • How raising your prices will enable you to give back

With grit + gratitude,

Lisé

Podcast Episode 150: Meet Marissa DiNucci and Angela Kraber, Co-Owners of Max Fitness, On How They Took Their Studio From the Verge of Closing to Selling Out Programs Through Niche Marketing

Everyone loves a good comeback story.

Seeing a lovable character rise from the ashes, and not just meet their goal, but utterly smash it.

Except in the story of Max Fitness, there are two comeback kids…

What I love most about Marissa and Angela’s story (besides the comeback, but you’ll hear about that in a sec) is their truly organic beginning.

Born out of friendship, a vision of something bigger and a strong community of moms backing them, founding Max Fitness was a no-brainer.

But, as time went on, and Marissa and Angela tried to cast their net wider, more people started to slip through the cracks and sales began to slide.

Before they knew it, talks of shutting down and closing their doors were on the table. But not without one last ditch effort…

They got back to their roots of catering specifically to their niche market of moms.

Then they got to work taking what they learned with The Client Cure and hit the ground running.

Some might call it marketing magic, I call it a strong marketing method.

And that method results in Marissa and Angela selling out their intensive 28-day challenge program… not once, but twice.

With still so much demand that they now have a waitlist for when their next challenge opens.

Listen to how they did it and their biggest lessons learned on their journey from almost closing up shop to thriving.

If you’ve been considering closing your studio’s doors, you don’t want to miss this episode.

In this episode you’ll learn:

  • Why you need to build your business before you start your business
  • The importance of true connection and relationship building
  • How Marissa and Angela knew exactly what their niche would be
  • How they offered clients childcare – even though it wasn’t the easy solution!

With grit + gratitude,

Lisé

Podcast Episode 149: Intro Packages 101- 4 Ways to Double, Triple or Quadruple Your Intro Package Conversion Starting Today

The biggest problem most studios think they have?

Not enough marketing.

One of the biggest problems we see that they have when we look at the numbers?

Introductory packages that are failing to convert to long term clients.

Why is that a big deal?

Over the last two years, we’ve kept track of intro package conversion rates.

In yoga and large scale group studios {such as cycling or barre}, an average intro package conversion is 5-15%.

That means that out of every 100 people you sell intro packages to, only 5-15 will actually become long term clients.

And, 1:1 studios don’t fare much better with conversions hovering between 25-35%.

These numbers can certainly make you FEEL like you have nowhere near enough leads, but…

The REAL PROBLEM is that…

The leads you already have just aren’t becoming long term clients.

There are four ways to dramatically change this and quickly as our client Katy Katzmann is proof of.

Katy owns a Bikram yoga studio in Temecula, CA and came to us with a high average intro package conversion rate of 15%.

Just 8 months later, that same intro package is now selling at just under 50%.

That means nearly half of the people to purchase Katy’s package are committing to truly reaching their long terms goals, in this case on 12 month packages. And, her business, it’s thriving, in ways it’s never done.

Step 1: Track every lead coming in: Yes, every single lead. There are always more than you think and with average lead acquisition costs between $10-100, those emails and phone calls are worth a pretty penny.

Step 2: Forgo the industry standard. Those one month unlimited and no expiration 5 packs aren’t just a pain to keep track of.

They’re literally strangling our industry and at the root of why clients aren’t taking leaps ahead.

It’s time to shorten the standard and enforce expiration dates, so people can make decisions while momentum runs high.

Step 3: Don’t ask people to move from bargain basement to Bergdorf’s.

Extreme discounts don’t entice people to move long term. In fact they devalue your full-priced services and make people wonder if they’re really worth it.

Step 4: Take the time to set them on a path.

It’s not enough to just sell a package. It takes understanding your client’s basic needs, schedule and personality, so you can give them a path.

And, that path, that’s the key to their long term success.

In this episode you’ll learn:

  • The truth behind post-introduction conversion rates
  • Why introduction packages aren’t serving clients to the fullest
  • The biggest cost associated with marketing…
  • Why it is important to track all inquiries that come through to your business
  • AND have a two-week follow-up process with them
  • Why you should stop following the “industry standard”
  • How damaging heavily discounting can be to your business

With grit + gratitude,

Lisé