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Podcast Episode 144: Meet Katy Katzmann, Bikram Yoga Studio Founder on Taking a Leap of Faith and Ramping Up Client Retention Through The Art of Cultivating Community

Bikram Yoga Temecula was never intended to be just another yoga studio in the suburbs of southern California…

When Katy dreamed of one day opening her space, it was always about creating a community.

And funny enough, her foray into owning a Bikram yoga studio follows the path that closely mirrors how many of the stories in our favorite movies unfold.

With a deep sense of longing for a life change (in her case a switch in careers and an international move), a strong gut feeling, and a massive leap of faith.

But it didn’t come without its share of roadblocks.

From consistently losing touch with (and missing out) on converting visitors to clients to facing team push back on process changes, Katy knew something had to give.

So, with grit (and you know I love a girl with grit), smarts, and as she says, “continuing to look for the green lights and keep moving in that direction,” Katy has and continues to persevere.

And it’s that attitude that has brought her studio to look the way it does today…

Which, unlike the movies with happy endings, is actually just the beginning (albeit, still a very happy one).

She’s more than doubled her client retention, filled her studio with quality clients who are eager to learn from her and her team, and, most importantly, she’s fulfilled her dream of cultivating a true community.

And that’s what it’s really about…

Yes, your business needs to have stable systems, smart processes, profitability and a slew of other things that go into building a flourishing business, but the core is relationships and community.

Between you and your team.

Your team and your members and clients.

And them with each other.

When you weave together all those facets, your business becomes a force to be reckoned with.

On today’s episode, you’ll learn:

  • Katy’s journey and how she got started in Bikram Yoga
  • Why she chose to build a yoga community – and not just a studio!
  • How Katy and her husband turned it into family business and involved their children
  • Why you need to be an educator first!
  • Some of the lessons that she’s learned along the way

With grit + gratitude,

Lisé

Podcast Episode 142: Meet Shannon Simmons, An Accountant and Profit First Professional, Whose Niche Financial Firm is Getting Fitness Businesses On Firm, Profitable Footing

Accounting may not sound sexy {especially when you’re paying taxes}…

But, when you realize what the right numbers can do for your business, it starts to look like the best thing you’ve ever seen.

I’m always asked what kind of accounting systems do you recommend?

And, there’s only one I love so much that I have literally mailed hundreds of copies of the book that describes it.

Hello, Profit First.

If once upon a time your parent’s used the “envelope” method to help you manage your allowance, you’ll have a good idea of what the basics of this system looks like, and when you put it into place, well, get ready.

You’re gonna find out just how nice it is to write your dream check every single month.

Since I’m such a fan, I begged Shannon Simmons, a Profit First certified accountant, who specializes in fitness businesses to sit down with me and layout key tools you can start implementing today…

Even if you hate Quickbooks as much as I do.

In this podcast you’ll learn:

  • What is “Profit First” and how it works
  • How to ensure you are paying yourself!
  • Why some people are operating from a deficit and don’t realize it
  • Some of the biggest marketing mistakes people make
  • Why it is important to allocate funds all year long to certain months where
    you plan on spending more
  • How to utilize your bank account as a metric
  • Why it is important to review your expenses and how that can bump your
    pay as a business owner

With grit + gratitude,

Lisé

Podcast Episode 140: Meet Ai Kubo, the Scientist and Yogi, Whose Bringing Mindfulness To The Forefront of the World of Medicine

Three years ago, I saved a Yoga Journal with a remarkable scientist and yogi on the cover.

I’ve carried this copy from North Carolina, all the way to Virginia, and still have it in a special place waiting for it’s forever home (if the Army ever gets us there).

As a woman, who’s deeply grounded in science, mindfulness, and yoga, the work of Ai Kubo, spoke to me at many levels.

Her mission is clear: to wean her students off the busy and into the present, to reset their body systems so that harmony is reached, and to open them up the possibility of a truly vibrant life.

That she does this, through her classes, Mindful Cleanse program, and retreats is enough.

But, what truly blew my mind, was that this life co-existed in harmony with her full-time schedule as a research scientist at Kaiser Permanente’s Division of Research, which is focused on the effects of mindfulness on cancer patients and their families.

The fact is her reach goes far beyond the mat, the walls of her classroom or even her own community.

This is the type of work that takes the very purpose of yoga and opens it up to universal need…

And, takes people to a powerful, emotional, and physical place when they need it most.

On this episode, you’ll learn:

  • How Ai’s successfully integrated her background of science with yoga
  • Why she considers yoga as her “life saver”
  • The ways she’s teaching mindfulness to others (including cancer patients)
    and why she feels this work is so important
  • What Ai’s program, Mindful Cleanse, is all about and how she’s taking it to the
    masses
  • Her best tip for having a balanced life!
  • Why she loves hosting in-person events so much
  • My definition of the word “Empire” – and how it differs from the way others
    define it

With grit + gratitude,

Lisé

Podcast Episode 138: Meet Jordan Beinhorn, the Founder of Pilates on Traction and a Modern Day Healer Who’s Layering the Healing Arts Into Modern Day Pilates

Have you ever thought you knew someone really well…

Maybe just from something as innocuous as their incredibly beautiful and inspirational Instagram feed and…

One day you meet them and realize how truly little you’ve been blessed to see?

This is exactly what I felt like when I actually met Jordan Beinhorn.

She’s a classical girl, who shows off moves on pieces you don’t normally even see in most studios {hello, guillotine}…

And, she looks pretty doggone good doing them in her home based studio in LA.

But, that my friends, is barely scratching the surface of this healer and her realm of possibility.

Maybe it was her training in Reiki {after all, I’m the girl that brought my Reiki Master into the birth room}…

Or her exploration of healing arts and energetic work that she infuses into her classical Pilates training…

Or simply her willingness to call the work that we do, what it really is {yes, healing}, that made me fall in love with her.

*{Jordan, you may not be getting rid of me, my friend, ’cause this friendship’s going to be life long}*

But, this eye opening conversation of what we can bring to the table as we work with clients, in everything from visual to verbal cueing to the intimacy of sacred spaces in your studio to the powerful, life changing, healing work that Joseph Pilates AND his next generation of teachers brought to the table…

Well, it’s one you’re not gonna want to miss.

On today’s episode, you’ll learn:

  • How Jordan’s dancing and figure skating career introduced her to Pilates
  • Why she chose an intimate home-based studio
  • How a health diagnosis led Jordan on a path of learning about the healing
    arts
  • The ways that the healing arts, combined with Pilates, has changed the
    life of her clients
  • Why you have to focus on both the emotional body and the physical body
    to make the real changes happen

With grit + gratitude,

Lisé Kuecker