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So let’s sit down on my back porch, ditch the hustle as we build your empire with my “Profits From the Porch” method.
Podcast Episode 009: Crash and Learn with Jenna Kutcher

Crash & Learns are where I interview an entrepreneur about a time that they probably don’t want to talk about – a total business failure.

This week, I’m talking with Jenna Kutcher, an Instagram genius and wedding photographer, who turned a $300 investment into a thriving successful business.

Listen in on Episode 9 and you’ll learn

  • How Jenna turned a $300 investment into a successful business for herself
  • How to learn to leverage what you have in assets for your business
  • The difference between being a business owner and an entrepreneur
  • The importance of self-care when running a business
  • Your business can be a direct reflection of your psychological state
  • How to leverage your time and business to make so much more (and work so much less)

Join my Ready Aim Empire tribe to find incredible insights from other entrepreneurs and share your own takeaways!

Make sure to download your Planning Your Launch free workbook by clicking here to follow my steps on planning your very own launch.

 

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With grit + gratitude,

 

Lisé

Podcast Episode 008: 3 Ways You Need To Use Google Ads For Your Business Today

I had total analysis paralysis when it came to Google Ads.

I kissed goodbye so much money on just trying to get them to work.

About $20,000 in wasted advertising funds. No lie.

I almost cried a little because it still hurts to see that number on paper. I’m pretty sure it’s why we didn’t have any vacations from 2008-2011.

I tried it all–newspaper, radio, tv, and every little magazine some random housewife had built out of her garage. I was desperate to reach my audience and bring them to my door and willing to try anything {try being the key word, because none of these were working}.

And, then one day I sat down and asked my customers how they found me.

“Oh, I googled you.”

The lightbulb went off and I realized my clients were looking for me by googling.

And my journey with Google Ads began.

On Episode 8, I have my good friend, Michael Alaniz, on the podcast to share the top 3 things we can do now to get Google working for our businesses.

Things you’ll learn in this episode

  • How to use Google search engine to bring up a query of related search terms that can be used in creating content to build traffic
  • The difference between a blog and a journal, and how to properly use blog content
  • How to re-market content (and why it is important to make an offer instead of branding)!
  • The way to target people to go to specific pages on your website from the search query
  • You can target people by how much time they spent on your website
  • Writing a good offer will trigger your audience emotionally toward the end result
  • The importance of testing your offers and providing new offers often

Join my Ready Aim Empire tribe to find incredible insights from other entrepreneurs and share your own takeaways!

Don’t forget to download your copy of 4 Ways to put Google to Work for Your Business today- made by my secret weapon, Michael Alaniz himself. Get your free workbook here. 

google

With Grit & Gratitude,

Lisé

Podcast Episode 007:The Good, The Bad and The Ugly of our First 9 Months {and first 500K}

Do you spend too much time making things juuuuust right before you put them out there?

I struggle to this day trying to get over my perfectionism paralysis.

It began when I invested $5,000 for my website before I even officially “started” my business.

This was a HUGE investment for me.

We laid out an initial brand, and my website became the biggest thing I was concerned with.

Here’s where the mistake happened. I wanted to make sure I never experienced website shame and I could come out the gate running.

I signed the initial contract on August 5th, paid my first payment on August 12, and my website wasn’t done until MARCH of the next year because it was completely custom.

Seven months were wasted just because I was consumed with having a perfect website. I lost 7 months of foundation for my website.

Get something out there rather than delay for perfection.

That’s just one of the many lessons I learned during my first 9 months of business.

So listen to Episode 007 and hear more of the first year hurdles I had to face. I’m sure we have similar stories….

In this episode, you’ll learn

  • How building a foundation for your business starts long before you open the doors to your first clients
  • My pre-business phase fell into four categories: How do I start? What do I really want to provide for my customers? How do I create revenue and how do I actually launch this business?
  • Why hiring a coach turned out to be an exceptional investment for me (and can be for you too)
  • Trying to be too perfect with my initial website delayed me 7 whole months, and cost me valuable time in creating the foundation for my business
  • When starting any business, you really need one core product that you will refine down to make exceptional
  • There are three crucial steps to building an online course, including a massive “brain dump”, creating a flow chart and beta testing the first version
  • Why you need to be really cautious with who you’re investing in when putting out cash early on
  • There are 6 critical lessons I learned in doing my first webinars and beta test
  • What key improvements I made when doing my first “real” launch and still more lessons I learn to keep perfecting the launch process
  • There is almost always money being left on the table when pricing product – be confident about your value

 

Join my Ready Aim Empire tribe to find incredible insights from other entrepreneurs and share your own takeaways!

Podcast Episode 006: Crash and Learn: James Wedmore

Crash & Learns are where I interview an entrepreneur about a time that they probably don’t want to talk about – a total business failure.

This week, I’m talking with James Wedmore, an online business coach and mentor {mine, in fact!} who has seen it all when it comes to business struggles.

Listen in on Episode 7 and you’ll learn

  • How James started his very first business and then jumped into an online video training business (that evolved into different sectors)
  • Why he had 3-4 years of slow growth before he could get a result
  • What James struggled with the most as he was building other areas of his business and how it enables him to help people get results faster with their businesses
  • What James noticed is the number one thing that people struggle with (hint – it really prevents business growth)
  • What James advises entrepreneurs to focus on as they create their business

 

Join my Ready Aim Empire tribe to find incredible insights from other entrepreneurs and share your own takeaways!