Wanna see the one little ole email that generated $100,000 in revenue for my fitness and mind body business ?

Thought so.
The best part… Clicking send to your clients won’t cost you a dime {but could bring you some serious profits}

Podcast Episode 172: Meet Adriene Mishler, YouTube’s Leading Yoga Influencer
Adrienne Mishler Headshot

I met Adriene Mishler at a hotel somewhere in the middle of the U.S., just after 9 in the evening, one dark, cold night.  

To say I was frustrated would be an understatement.  

A month or so of injury recovery had left my limber body, well, anything, but limber and as I segwayed my practice into my headstand, my body felt more than a little lost {and my mind felt like all it needed was some serious, intensive, back to the basics yoga teacher training}.  

So, I did what all modern day girl’s in my situation would do…

I You-Tubed a solution.  

Suffice it to say the first few videos I watched weren’t what I had in mind, but on the fourth video, there was Adriene, thoughtfully and intelligently guiding me back into my steady headstand, while taking the time to walk me through each iteration of the pose.  

Since then, I’ve followed as she’s amassed a multi-million person following, bringing the highest quality of instruction to the masses and furthering the spread of yoga’s reach around the world.  

Join us today as we share:

  • Adriene’s amazing journey – and how it all started on YouTube!
  • Her advice on how to find what feels good to you…
  • Why travelling to do workshops is such a big part of her business
  • How they decided on the audience they wanted to target with videos
  • The moment she says she knew the business was really “taking off”
  • Ways the YouTube business has evolved into so much {and her future vision}
  • Why Adriene is committed to still learning and prioritizing her community
    {even as the numbers grow}!

LINKS:

With grit + gratitude,

Lisé

Podcast Episode 171: The Four Components That Allow For Digital Studio Success

In today’s day and age, most of us know the basics of what our digital presence needs to look like…

Website… Check.

Facebook Page… Check.

Email Account… Check.  

Google Analytics… Well, okay, this one may not be checked.  

If these are the basics, how do we take them from good to great…

From resting in the world wide web to actually converting clients for us.

Today, Nikki Bigler, our Digital Marketing Director, and I, are demystifying your digital musts and making sure you’re laying out your best digital foot forward.

In Today’s Episode You’ll Learn:

  • Why you absolutely need to know who you are when it comes to website optimization!
  • The reason you shouldn’t spend a fortune on your site when first starting your business
  • What are the basics you need on your website when first starting out
  • Why evoking emotion in your demographic is so important when it comes to your website
  • Let the data tell the story of what works {and what doesn’t}
  • What type of content should be on your website…
  • Email software suggestions and more!

Links Mentioned:

Upwork

SquareSpace

WordPress

HeatMap

Showit

Fiverr

Constant Contact

MailChimp

AWeber

Drip

ClickFunnels

LeadPages

InfusionSoft

Ontraport

With grit + gratitude,

Lisé

Podcast Episode 170: Meet Olivia McNutt, Co-Director of Stretch Therapy Who’s Helping to Lead a Stretch Movement Globally

Creating a groundswell of attention and propelling enough momentum behind an idea to turn it into a true “movement” is no easy feat.

Organizations, causes, and the like attempt to do it all the time and often fall short.  

Some achieve it on a local scale, others nationally…

Neither case is easy.

With factors like the viability of the market, the current consumer environment, and psychology of the crowd all at play, there’s a particular element of making a movement where it’s almost as if the stars need to align. And that doesn’t even factor in messaging and grassroots and digital marketing, which obviously play a pivotal in how far and fast a movement spreads.  

So, when I see a movement modality or paradigm gaining “movement level status,” you better believe my interest is piqued. Add on top of that this movement is gaining momentum on a global scale, and well, I just have to experience it for myself…

Such is the case with Stretch Therapy, a movement modality that’s redefining the art of stretching around the globe and one of the most formative bodywork modalities that I’ve done in my life.

I had the pleasure of taking a Stretch Therapy workshop about seven years ago, and to call it life-changing would be an understatement.

In today’s episode of Ready. Aim. Empire. I’m finally getting the chance to dig into the behind-the-scenes with Olivia McNutt, the Co-Director of Stretch Therapy who has played an integral role in the brand’s global growth.

Even if the boundaries of your wildest dreams stretch solely within the confines of your zip code, you won’t want to miss Olivia’s golden nuggets of wisdom in this episode as they can be applied to businesses of every size and scale.

In this episode you’ll learn:

  • All about stretch therapy and the goals of this comprehensive system
  • How it was started {and became a huge trend in the process}!
  • How they got the necessary feedback to develop other programs
  • How the markets differ in various countries
  • Marketing strategies for online business
  • The highs {and lows} of offering teacher training
  • Why niching down is often the best strategy for a studio

With grit + gratitude,

Lisé

Podcast Episode 169: Creating a New Year’s Promotional Extravaganza with Myken

So, you’re clamoring for January sales, but you’re also not looking forward to feeling like you’re screaming “New Year, New You!” into the void of endless fitness and mind-body promotions.  

Sound about right?

If so, today’s episode of Ready. Aim. Empire. is for you.

Listen, I get being excited about January. Even with the onslaught of competition, you know you’re going to make sales. That reassurance feels good, but let me warn ya, January isn’t a security blanket, and treating it as such can mean problems for your studio that span the remainder of the year…

Yikes!

However, if you head into January with rock-solid goals, a strong marketing message, and execution plan, you’ll not only love the impact it has on your January, but also the rest of the year (including the slower months)!

In this episode, I’m discussing anything and everything you need to know about setting yourself for promotional success during the New Year’s season along with the months to follow with my operations guru and coach, Myken.

Together, we’ll help you figure out what steps you need to take now to prepare for a New Year’s sales extravaganza as well as how you can continue the momentum through the first quarter.

Trust me, when you know how to harness the magic of this naturally energized time of year, you can take one month’s worth of effort and turn it into massive long-term results that shape the course of your studio’s path to success.

Let’s start your New Year off with a bang, shall we?!

In this episode you’ll learn:

  • How to stand out from a marketing perspective in the new year
  • Why setting yourself up for January will impact the rest of your year (including the slower months)
  • Why you need to stay sales-focused during the entire first quarter!
  • The importance of tracking and support staff to help identify where the money is coming from
  • Ways to utilize outreach chains in the community
  • Why systems are the key to your studio success and the importance of the follow-up process

With grit + gratitude,

Lisé