Wanna see the one little ole email that generated $100,000 in revenue for my fitness and mind body business ?

Thought so.
The best part… Clicking send to your clients won’t cost you a dime {but could bring you some serious profits}

Podcast Episode 156: Meet Alex Crow, The Teacher Trainer Extraordinaire Whose Retreats, Training and Work Are Developing a New Generation of Yogis

Alexandria Crow isn’t your typical yoga teacher.  

Alexandria Crow

When she wrote me and asked if she really was a good fit because she’s an anti-marketing yogi, I jumped for joy. You see, Alexandria is first and foremost, true to who she is, and without the marketing, the crazy hype and “brand,” she’s been transforming lives around the world over the last 7 years.  

She’s a trainer of teachers, first and foremost, and a woman who is guiding her students on an epic journey of transformation — whether it’s their first time to bend onto a yoga mat or it’s a practice they’ve dedicated their life to.  

But, most importantly, she’s a yogi with a mission… to transform the lives of students around the world, to bring yoga back to it’s roots and to ensure that the growth they feel on the mat is something they can carry with them into the office, the classroom, or home, because it’s instilled in their very life.  

In this episode you’ll learn:

  • Alex didn’t agree to conform to a specific way of teaching when working under another brand
  • How she was able to create what she believed yoga meant (and explain this to her clients)
  • Ways that her teachings are solution based and honor the history of yoga
  • The importance of fully knowing and understanding one teaching before moving on and exploring others
  • Why Alex choses to be the change that she is demanding
  • Why it is that “marketing” is a word people do not like to use in the yoga world
  • Transparency is key!

With grit + gratitude,

Lisé

Podcast Episode 155: 5 Lessons To Learn Today From Uber {That Will Add Dollars To Your Studio’s Bottom Line and Erase Headaches From Your Life}

I’ll make the assumption that you’ve heard of a little company called Uber.  

You likely know it as a car service.

But, I view it as a massive force of change that’s transforming the entire transportation industry and providing some epic lessons in the process.

“Wait. Seriously? Uber and my studio have something in common.”  

Yup. These five lessons truly can change it all.  

1. Lesson One: The Customer Is NOT Always Right. 

This can be a painful one. After all, we’ve been told forever, that the customer is ALWAYS right. But, what happens when they aren’t? How do you handle the customer that’s broken all the rules and still wants you to make an exception?

The fact is you’re gonna face a time, when you will have to acknowledge your customer isn’t right {and that you can’t curb to their demands out of integrity}, but I’ve got a way to keep the customer happy and your boundaries firm.  

2. Supply and Demand Rules the Roads {and Your Studio}.

We all likely know this economic rule. The higher the demand, the lower the supply, the higher the price.  

So why don’t we operate under it in our studios?  

I’ve got three ways you can implement supply and demand without scaring off your customers {and making sure you can always continue your growth}.

3. You don’t have to be the first person into the market {but you do need to do it best}.

I always used to believe the first time’s a charm {and the first one into the market is the winner}. But, I’ve never been the first into my market, although I’ve always become the best.  

It only takes one simple thing to bring your studio to it’s best and it all come down to the customer experience you provide.  

4. Sometimes your most valuable assets are your biggest competitors.

Community > Competition. Somedays I think this is the most shared post on Instagram, but the one least likely to see people take action on.  

I get it, cause I’ve been as afraid of my competitors as anyone else. But, after years of learning to work with them, I’ve come to realize that there are times {assuming you have the right competition} that you and your market can take major leaps forward by banding together {and I’ve got some great ideas how}.  

5. Just because you’ve founded the business doesn’t mean you should be the CEO.

This one is the one that hurts a little to write. But, I’ve learned the hard way that there are times you’re meant to lead and times you’re meant to hire the leader. Here’s a few great examples of how to know if you’ve reached that point.  

In this episode you’ll learn:

  • How Uber has taught lessons to businesses in every industry!
  • Why the customer isn’t always right
  • What Uber can tell us about the principle of supply and demand
  • You don’t need to do it first – but you need to do it best
  • Why client experience will always trump everything else
  • Why your biggest competitors can be your biggest assets
  • Just because you started the business doesn’t mean you should be running it

With grit + gratitude,
Lisé

Podcast Episode 154: Nischala Joy Devi, A Yoga Teacher and Healer Whose Groundbreaking Medical Work Combining Medicine and Mindfulness Has Changed The World

I met Nischala Joy Devi in the aisles of Barnes and Noble in 2004.

As I pulled book after book off the shelves, one stayed in my lap and ultimately journeyed home with me.

The Healing Path of Yoga, wasn’t just a healing path for me.

It was my first modern primer as a yoga teacher, one I journey back to so many times that my now three battered, dog-eared, and highlighted copies could tell my journey in themselves.

Her meditations, her thoughts on mindfulness, her teaching on the wholeness of yoga laid the foundation for how I view my practice {and how I teach} even today.

It is an honor to speak with her, to share her wisdom, her experience, and her teachings with y’all. I hope her extraordinary voice touches you as much as it touches me…

In today’s episode you’ll learn:

  • How Nischala got started in Western medicine and yoga back in the 1980’s – and hasn’t stopped!
  • Why Western medicine just wasn’t enough for her…
  • What her work with cancer patients looks like for both the patient and his or her family members
  • Why Western medicine and yoga is much more powerful as a pair
  • All parts of yoga are essential for an instructor to learn and practice themselves
  • Bring back the knowing of who you truly are
  • What happened when she brought yoga into the school system

With grit + gratitude,

Lisé

Podcast Episode 153: The 3 Things You Must Get Right Before You Spend a Dollar on Facebook Ads

Somewhere along the way, someone {and I’m likely guessing it’s the marketing department of Google or Facebook} told us all what we needed to get right was one little ad and every problem was solved…

New clients would flood in the door…

Revenue would increase…

And, all would be well in our studio’s world.

But, if you’ve ever run a Facebook, Google, or Instagram ad, you likely know this rosy picture isn’t always like reality and…

In actuality, the most important part of making digital marketing work, is everything BUT the digital marketing.

Today, Nikki Bigler, our Digital Marketing Director, and I, are deep diving into the three things that will lead to successful ads {or can tank your campaigns faster than you can say, “spend my money”}…

In Today’s Episode You’ll Learn:

  • What essential things will need to be incorporated into your marketing in order for it to be effective
  • The difference between marketing to warm traffic versus cold traffic
  • If your service is too inexpensive can that lead to the wrong client walking through your door?
  • What should be involved in an introductory package
  • Why you should be testing your Facebook ads (and how to do it the right way)!
  • What elements you should have in the copy of your ad and your landing page
  • Why it’s important to make new members feel comfortable
  • There are many different types of buyers…

With grit + gratitude,

Lisé