Wanna see the one little ole email that generated $100,000 in revenue for my fitness and mind body business ?

Thought so.
The best part… Clicking send to your clients won’t cost you a dime {but could bring you some serious profits}

Podcast Episode 192: Meet Cara Reeser, a Pilates Educator Who’s Building Her Students into Experts One Teacher Training at a Time

“Expert” is one of those business buzzwords that’s often attached to anyone who is well-known in any given industry, which begs the question…

What is the real definition of an expert?

Personally, I think it’s someone who has personal, not just professional experience with a subject matter. Someone who has trained and learned extensively, not necessarily on everything there is to know about a topic, but one or a few of facets on that topic so well that they command attention in that area. And someone who takes that deep knowledge and shares it with others.

Tall order, right?

Well, today’s guest, Cara Reeser, fits the definition to a tee.

I’ve had countless Ready. Aim. Empire. listeners, as well as members of my team, ask to hear from Cara because she has touched the lives of so many instructors around the world, so today I’m thrilled to be able to sit with her and dive deep into the idea of expertise and everything that surrounds it.

In case you don’t know Cara, she’s a second-generation Pilates instructor and lineage carrier of  Kathy Grant’s work and owner of Pilates Aligned, Inc. in Denver, Colorado. She’s also the lead teacher, and director of a post-graduate training program called The Heritage Training® as well as the co-owner and co-educator for Movement Science Made Simple™, a continuing education platform that works to advance the knowledge of functional movement and motor learning for Pilates teachers.

If you’re a Pilates instructor, this is obviously a must-listen episode, but truly, any studio owner in any paradigm serving any market can glean incredible insights from Cara’s philosophies as a world-class professional and expert in her body of work.

In this episode you’ll learn:

  • What continuing education, specialization and developing your expertise looks like in today’s day in age as a studio owner, trainer, and teacher.
  • How understanding the complexity of Pilates protocols and teaching them from a foundational level allows your students to achieve greater success.
  • The value of “serving small” when all you crave is growth.
  • Why you need to develop a class schedule uniquely catered to your specific audience.  
  • The power of a strong provider network and referral system.

With grit + gratitude,

Lisé

Podcast Episode 191: Ready to open your studio on the right foot? Here’s the Pre-Sale Strategies to Open Profitable {While Actually Enjoying the Process}

You’ve signed the dotted line and have your keys in hand… you’re officially a studio owner, darlin’!

Whether it’s your first studio or your seventh, opening a new space and establishing a brand new class schedule, community, and clientele can feel, well, overwhelming, and that’s putting it mildly.

However, through the years of opening new studios that varied widely in market, location, and paradigm, I found that there was always one common factor that ensured profitability from the get-go…

Solid pre-sale strategies.

We all dream of being able to simply throw open our studio doors and put a “now open” sign out front, then see the revenue roll in, but I don’t have to tell you that’s a pipe dream.

But being profitable from the start?

That’s not unrealistic in the slightest.

In fact, a substantial number of pre-sales not only sets the stage for long-term sustainability for your studio but also opens the door to opportunities that will benefit your studio on the shorter-term.

For this episode, my operations guru, Myken, and digital marketing extraordinaire, Nikki, are teaming up to bring you a 3-part series on how to open your studio with sales in the books (and save you a ton of sleepless nights in the process).

In this episode you’ll learn:

  • What your top four pre-sale objectives should be so you can stay focused amidst the chaos of prepping your studio to open
  • How to gain practice in selling memberships and begin taking potential clients through your sales funnel
  • The key things you need in place to start pre-selling memberships (it’s fewer logistics than you think!)
  • Legalities you’ll want to check in on and keep in mind to make sure you’re filling your books by the book!

With grit + gratitude,

Lisé

Podcast Episode 173: The Talent Remedy {Part Two}: How I’ve Built An Amazing Team All While Seeking Out Talent Among My Friends, Clients and Random Strangers

When I tell people that some of my top team members never sold a thing before working with me, I’m often met with a look of bewilderment.

I’ll admit, my method rails against what we’ve typically been trained to think is the way hiring “should” work…

Create a job description, post it in and on every outlet people in your area look at, put a “Now Hiring” sign out front and cross your fingers that the right fit will apply.

When you see it spelled out like that, it sounds like betting all your money on red, doesn’t it?

In episode #167, which is Part 1 of me walking you through the Talent Remedy process, I discuss my non-traditional approach to hiring that’s focused on mining my network for the best fit rather than casting my net as far as I can throw it.

If you haven’t listened to that episode yet, I recommend giving it a listen first, then coming back to this episode.

Once you’ve done that, you’ll see this episode is the next step in taking those people you select (in addition to others you may find through a more traditional job posting) and putting them through your tailored process for hiring and setting them up for success on your team.

Trust me, I call it the “Talent Remedy” for a reason, it’s because you’ll never bring new team members on the same way again, and most importantly, this process also means less employee turnover and repeat hiring in your future.

In this episode you’ll learn:

  • How to develop a hiring process {and how to read through more than just a resume!}
  • Ways to deal with “cold traffic” hiring
  • Why I decided to hire someone with no certifications or experience…
  • How I was able to protect myself while paying to certify my inexperienced new hires
  • Why I empower my managers and why I reward for referrals!

With grit + gratitude,

Lisé

Podcast Episode 172: Meet Adriene Mishler, YouTube’s Leading Yoga Influencer
Adrienne Mishler Headshot

I met Adriene Mishler at a hotel somewhere in the middle of the U.S., just after 9 in the evening, one dark, cold night.  

To say I was frustrated would be an understatement.  

A month or so of injury recovery had left my limber body, well, anything, but limber and as I segwayed my practice into my headstand, my body felt more than a little lost {and my mind felt like all it needed was some serious, intensive, back to the basics yoga teacher training}.  

So, I did what all modern day girl’s in my situation would do…

I You-Tubed a solution.  

Suffice it to say the first few videos I watched weren’t what I had in mind, but on the fourth video, there was Adriene, thoughtfully and intelligently guiding me back into my steady headstand, while taking the time to walk me through each iteration of the pose.  

Since then, I’ve followed as she’s amassed a multi-million person following, bringing the highest quality of instruction to the masses and furthering the spread of yoga’s reach around the world.  

Join us today as we share:

  • Adriene’s amazing journey – and how it all started on YouTube!
  • Her advice on how to find what feels good to you…
  • Why travelling to do workshops is such a big part of her business
  • How they decided on the audience they wanted to target with videos
  • The moment she says she knew the business was really “taking off”
  • Ways the YouTube business has evolved into so much {and her future vision}
  • Why Adriene is committed to still learning and prioritizing her community
    {even as the numbers grow}!

LINKS:

With grit + gratitude,

Lisé